Milkbarn Kids

As the lead designer for Milkbarn’s brand evolution, I worked across every major touchpoint—from digital to physical—to create a cohesive and emotionally resonant experience for a growing consumer base. I led the redesign of the company’s e-commerce website, developed seasonal product catalogs, refreshed product packaging, and created promotional advertising for both print and digital placements.

This work involved close collaboration with company leadership, sales, and external vendors, ensuring all creative outputs reflected the Milkbarn voice: whimsical, warm, and quality-driven. With Mandarin fluency, I also supported overseas manufacturing coordination, helping align packaging specs and visual consistency across international supply chains.

Deliverables included:

Fully restructured website with improved UX flow and responsive design

Seasonal lookbooks and wholesale catalogs

Redesigned packaging templates and dielines

Ad campaigns for product launches and social media

Creative direction for photography and content shoots